Why Specialists are the Alpha Dogs in Business
Fewer
Competitors
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Beat
Generalists
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Opens Doors
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In A Crowd
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And Away
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The Book
The St. Bernard Principle is a powerful business book. It not only demonstrates why specialists are the Alpha dogs in business but also shows you how to be one. It’s a business planning book, a marketing book and a sales strategy book all in one tidy little package.
The Author
During his career, Paul J. Welsh has held management positions in corporations, publishing companies and advertising agencies. He has founded or co-founded six businesses. One business he co-founded started from scratch and employed 75 people when he sold to his partners.
The Blog
Specialists win in business. It’s that simple. That’s what prospects want. Learn how to make specialization work for you whether you’re starting a business or trying to improve your generalist business. The “Specialists Win” Blog will help.
The Buzz
“Welsh’s book is a must-read for anyone running or starting a small to medium-sized business. He provides unique insight, concrete information and practical tools to help you specialize your business.”
Alyssa Klimek
KC Business
Sample Chapter
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